Monday, July 21, 2014

The Heat is On

Aah Summer. For some it means vacation. For some it means travel. For most artists it means work round the clock time. You see, summer is the time to create, craft, and make all of those lovely things you see at arts and crafts shows in the fall and early winter.

My conundrum is always the same. What to make this year? I have millions (okay, not quite that many) of ideas, but then the practical side has to take control. Beadwork takes a HUGE amount of time to create. Do I spend 20+ hours on a cool idea I have or do I spend less time on a couple of items that I can ultimately sell for less than the one big, bad, super creation? And what if I make the big cool thing and it doesn't sell? Yet, a well appointed craft show booth has items at many price points. It is a question that I can get lost thinking about ... then I snap out of it and realize that I've just wasted several hours analyzing when I could have been working.

Another question this time of year relates to stocking the store. I have my Etsy store to think about, which serves as my virtual storefront. Some customers go there directly, while some are directed there from my website or social media presence (Facebook, Pinterest, Twitter). When I am in "creation mode", do I stop and list (or "stock") each creation in the Etsy store, or just keep creating for upcoming shows? If someone has perused my Etsy shop, will they still come to shop my booth at the show? Isn't there something to be said for the element of surprise?

Finally, geography plays a part, this year in particular. This will be the first time I've done a show in the southeastern U.S. I knew my clientele in New Mexico pretty well. Had a handle on what they might like. Now that I live in South Carolina, there's a wild card in play. Obviously (if you've ever lived here or visited) you can't go wrong with anything representing the University of South Carolina Gamecocks or the Clemson Tigers. However, that isn't the only thing you want on display. There's also Christmas coming fast on the heels of my first show, yet the items I always made and sold in New Mexico for Christmas may not be as successful here - or they may be a great success. Again, we are down to time, and its finite supply.

So I've now spent a chunk of time on this blog post, that I could have been beading. SIGH. What to start on next?

Wednesday, June 26, 2013

Moving!

We are moving to South Carolina, the Palmetto state!

My Etsy shop will be on vacation status till I get my new studio - yes you heard that right, yay! - set up in the new house in South Carolina. Today, June 26th is the last day to make a purchase from the shop before the move. I'm cheating and copying my Facebook status here:

Today is the last day to buy from our Etsy shop before the shop goes on vacation status until late August. As an added bonus, use coupon code, MOVING2013 at checkout and save 25% off your purchases. Many items have been recently marked down so this is a great time to buy!
https://www.etsy.com/shop/doeeyesbeadery

Have a great summer!


 

Friday, March 15, 2013

Moving Sale!

I'm getting the house ready to list, and decided this was a good time for a sale. Not just any sale, but a BIG sale!

When you use coupon code MOVING2013 in my Etsy shop, you can save 25% off anything you purchase. That's big savings!!

So please stop by and shop in my Etsy shop and save today!

Saturday, November 24, 2012

Shop Small and Save!

Today is Shop Small Business Saturday which encourages people to shop small local businesses. 



What better way to shop than from home?

Now through the end of the year, here's an extra incentive to shop in our Etsy shop. Use coupon code HOLIDAY2012 when you check out and save 20% on anything in the store. How easy is that? And you don't have to leave home to Shop Small!

Here's the link: http://www.etsy.com/shop/doeeyesbeadery

And happy shopping!